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 Recommended Book List: Business Books

You can purchase any of these books directly
from Amazon.com by clicking on each book's title!

The Eternally Successful Organization : The Art of Corporate Wellness
The author of Quality Is Free offers his proven, step-by-step program for keeping a company fiscally fit, discussing the histories of great companies who have benefited from his program.
Philip B. Crosby
In the Spirit of Business: A Guide to Resolving Fears and Creating Harmony in Your Worklife Robert Rosekind
Lateral Thinking
The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--Times Educational Supplement
Edward Debono
Megatrends 2000
This follow-up to Megatrends is a social forecast for the 1990s, identifying and describing trends already in evidence, as well as their social, political, cultural, and economic context.
John Neisbitt
Moments of Truth 
Jan Carlzon, the then president of Scandinavian Airlines System, tells the extraordinary story of turning a lacklustre state-run airline into a profitable business that consistently won passenger preference surveys.
Jan Carlzon
No Contest: The Case Against Competition
Updated for the 1990s, the award-winning book that stands as the definitive critique of competition. Kohn says that contrary to accepted wisdom, competition is not basic to "human nature," but actually poisons our relationships, damages our self-esteem, and holds us back from doing our best.
Alfie Koh
In Search of Excellence
A New York Times Bestseller for over three years To discover the secrets of the art of management, Peters and Waterman studied more than 43 successful American companies. The companies specialized in a number of areas: consumer goods, high technology, and services. What he discovered was that regardless of how different each company was, they shared eight basic principles of management that anyone can use on their way to success.
Thomas J. Peters & Robert II
Positioning: The Battle for Your Mind
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society.
Al Ries &
Jack Trout
Strategy of the Dolphin
Your dolphin personality -- flexible, responsive, accepting -- represents precisely the attitude that successful managers must adopt. In Strategy of the Dolphin, the authors, innovative business experts, demonstrate that everyone will need to be a dolphin to survive the changes the future will bring.
Dudley Lynch & Paul Kor
Superlearning
A compilation of fast, fun, and innovative learning techniques enable one to master any skill or subject--from computers to athletics to conversational French--in a fraction of traditional learning time, forever changing the way one thinks about learning.
Sheila Ostrander & Lynn Schroeder
Tactics - the Art and Science of Success
De Bono intereviewed 50 successful persons across the world, in different areas of human endeavor (sports, business, arts...). Basically this book is a compilation of those interviews -- but, oh, what a compilation! de Bono weaves in and out of the interviews, adding his insights, isolating strands of thought, and putting them together. The result is rewarding, refreshing and thought-provoking.
Edward Debono
The Aquarian Conspiracy
Originally published in 1980, this tome is a celebration of new ways of thinking about vocation, spirituality, and society in general.
Marilyn Ferguson
The Courage to Create 
In eloquent but inordinately accessible language May surveys the entire concept of Creativity with terse, well selected passages from Plato and the ancients to Cezanne to Tillich and Kierkegard and Thomas Wolfe. This is not a "How To" book or self-help rapid- read to solve superficial problems. This little book, when read slowly and thoughtfully, guides us through concepts that allow us to regain a state of positive thinking in a time when it is far more popular to dwell on our day to day foibles and transient misjudgements.
Rolo May
The Double Win/ Success is a Two Way Street Denis Waitley

The Evolution of Cooperation 
The much-discussed book that explores how cooperation can emerge in a world of self-seeking egoists--whether superpowers, businesses, or individuals--when there is no central authority to police their actions.

Robert Axelrod
The Gospel According to the Harvard Business School
This is the MBA school version of "One L". Peter Cohen takes you through his two years at the Harvard B School in the early 1970s and he does an excellent job of describing the backbreaking work and the ethos of graduate business education.
Peter Cohen
The Greatest Salesman in the World 
First published in 1968, Og Mandino's classic remains an invaluable guide to a philosophy of salesmanship. Mandino's clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience.
Og Mandino
The One Minute Manager
The One-Minute Manager, adapted from Blanchard's classic book which sold more than a million copies, is a parable about a young man in search of world-class management skills. The authors' message is so simple it's brilliant: a "One-Minute Manager" achieves positive results with a minimum of time.
Kenneth Blanchard & Spencer Johnson
The One Minute Salesperson
The book is designed to give the concept of "sales" a simple perspective. Big time sales folks would have you believe that there is a sense of mystery associated with sales, or that it is somehow magic. This book brings the entire concept down to simple levels, and points out how much of everyday life for ALL OF US... is sales. Whether one sells products, organizations, or sells oneself, it's ALL sales.
Spencer Johnson & Larry Wilson
The One Minute Teacher
This invaluable book shows how teachers, despite the many difficulties they face in today's school systems, can make an important contributionto their students' lives and educations.
Spencer Johnson & Constance Johnson
The Popcorn Report
Faith Popcorn's (slightly unusual) name is synonymous with consumer trends. The woman who spotted and named the "cocooning" movement advises clients from Campbell Soup to American Express to IBM on consumer attitudes.
Faith Popcorn
The Third Wave
This book attempts to explain the both the nature and the process of the technological revolution that has transformed the world's social and economic systems. To quote Newt Gingrich, US Speaker of the House of Representatives, "Alvin and Heidi Toffler have given us the key to viewing current disarray within the positive framework of a dynamic, exciting future."
Alvon Toffler
Unlimited Power
Anthony Robbins calls it the new science of personal achievement. You'll call it the best thing that ever happened to you. If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life.
Anthony Robbins
Use Both Sides of Your Brain
Using the latest research on the workings of the human brain, Buzan provides step-by-step exercises for discovering the powers of the right side of the brain and learning to use the left side more effectively. 
Tony Buzan
What They Don't Teach You at the Harvard Business School
Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business. Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.
Mark H. McCormack
What They Still Don't Teach You at the Harvard Business School
A straight-talking must-read of powerful strategies for every executive headed for the top. Written in the same no-nonsense, hard-hitting manner that McCormack brings to his own fast-paced business and management style, this is mandatory reading for executives on every rung of the corporate ladder.
Mark H. McCormack
Kaizen Masaaki Imai
Lean Thinking James Womack
Selling the Dream Guy Kawasaki

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